Best Bookmakers Offers

Well - you're in luck! We've got objective reviews of all the big bookies right here, weighing up the pros of cons of each of them to help you decide which to use for your sports and horse racing betting pursuits.

Whether you're just out to find a free bet, or looking for site to frequent, you will find our that our expert reviews have all the information required to make a quick and informed decision without any unnecessary fanfare.

One obvious similarity between all the operators listed here is their UK Gambling License, but that is where it ends. Each has definite strengths and weaknesses and there is no such thing as a "one size fits all" UK bookmaker online. Even seasoned punters are likely to move around between a few different bookmakers.

Betway T&Cs Apply Play Now

Betway Bonus T&Cs

New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply

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Bet365 T&Cs Apply Play Now

Bet365 Bonus T&Cs

Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

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Sportingbet T&Cs Apply Play Now

Sportingbet Bonus T&Cs

Min deposit £10, Max stake £15, Min Odds 1/1 (2.0); Max free bet £15; New players only; +18; T&Cs apply

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redbet T&Cs Apply Play Now

redbet Bonus T&Cs

£10 Deposit. Place 5x£10 bets. Min odds: 2.0. Bonus bets valid 7 days. T&C Apply. 18+

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bwin T&Cs Apply Play Now

bwin Bonus T&Cs

Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs apply

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ComeOn T&Cs Apply Play Now

ComeOn Bonus T&Cs

18+. New UK customers only. The welcome bonus is split into 2 x £10 Free Bets spread over your first 2 deposits of £10 each. You must opt-in to this Free Bet promotion upon registration. Minimum £10 deposit and qualifying bet required at minimum odds of 1.5 in any sportsbook market, within 14 days of opening account. Each qualifying bet will be credited with a £10 Free Bet. The £10 Free Bet Token will be credited within 24 hours after your qualifying bet has been accepted. The Free Bet Token must be used within 7 days after being credited to your account. General Terms and Conditions apply.

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Types of betting offers

Always make the most of the myriad of free bets and bonus offers.

Operators will all frequently compete with each other to offer the best promotions, trying to get customers to use them for their sports betting rather than a competitor company.

Whether it's sign-up offers you're seeking or regular bonuses, we've got you covered.

Free bets: Free bets are probably the most obvious way sports betting operators will try to tempt people into betting. Of course, their sneaky plan is that you lose with the bet you place for free and then continue to bet with their account. They are clever like that. But by shopping around for the best free bets - we can help with this - you can get a step ahead.

Cashback bonuses: While everyone knows about free bets, cashback bonuses are slightly more advanced fare. The way that these work is that the bookies refunds a predetermined percentage of a player's net losses over a particular period of time. For example, if your chosen operator had a 20% cash back bonus and you lost £50 during the offer period, you would get £10 back into your account. Neat, huh?

Loyalty programs: Bookies love to come up with new promotions to tempt people to sign up for accounts, but plenty of them make a special effort to look after their regular customers too. Lots of the biggest bookies around have their own loyalty programs where you can earn rewards by using your account more.

How we choose the best online UK bookmakers

With so many betting options out there, it can be tricky to know where to start. We look at four key factors to help you decide which is the best online bookmaker for you.


Odds value

The prices on offer across competing betting sites can vary by a surprising amount. While some websites are known for being tight with their odds, others are more generous. Some also offer better value on certain sports.


Sports and markets available

While all of the main UK bookmakers are predictably strong on football, if you want to bet on other sports you might find the options lacking. There's no point having an account with a betting site if they don't offer the bets you want.



One of the most underrated factors in what makes a good online bookmaker is reliability. All betting sites struggle at the busiest times of year - for example on Grand National day - but can you be assured you'll be able to access your account and winnings?


Customer support and satisfaction

A lot can be forgiven about a betting operation if they have top quality customer support and if the vast majority of their users are still happy. If they often facing regular complaints from their users, this is usually a big red flag.

Operators will all frequently compete with each other to offer the best promotions, trying to get customers to use them for their sports betting rather than a competitor company.

UK online bookmakers

With the UK having such a proud history of sports betting, it is no wonder the country has become a global powerhouse in the online gambling industry.

And that's what we're here to help you with! Whether you are just a weekend punter or someone who takes the pursuit of sports betting more seriously, the following points will serve as a handy guide when deciding where to bet:

Picking the right bookmaker

Before deciding where to open an account with, first consider what you want to get out of your sports betting.

If you plan to focus on one type of bet or one sport in particular, it makes sense to select a bookmaker that is good in those areas.

You might want to make the most out of offers like loyalty programs, or you might prefer to follow sports via live streaming while you place your bets. Different betting sites have different strengths.

But if factors such as reliability and customer service are at the top of your list of priorities, check out our reviews to see which sites score highly in these departments.

Deposit options

All of the major sports and racing betting in the UK will offer very similar deposit options.

For the most part, any major debit or credit card will be accepted to make a deposit into your account, while these days you can also typically make the most of an online wallet. That's good news if you are a regular user of PayPal, Neteller or Skrill, for example.

It is typically the case that you will have to withdraw money out by the same method you used to deposit funds, however, so keep that in mind when you're topping up your accounts.

Phone bill sports betting is also on the rise, which does exactly what it says on the tin. Deposits into your betting account are simply added to your mobile phone bill. Dead simple.

Regulation and licensing

Among the great benefits of sports betting in the UK is the protection provided by the authorities in the form of regulation and licensing.

This ensures you can be assured your money is being kept safe and sound, as all licensed sites have to adhere to a strict code of conduct within the gambling industry itself.

The government's UK Gambling Commission is responsible for the licensing of betting companies, while the presence of the European Sports Security Association is also useful to maintain order.

And, if you ever have a problem with a bookmaker, you can always raise a complaint with the Independent Betting Adjudication Service (IBAS), which acts as an impartial adjudicator.

Mobile betting

Mobile betting is no longer a hot new trend but it is still growing quickly, with data showing 2.2 million people in the UK only access their bookmaker accounts via a mobile phone.

Betting on a mobile is fast and easy these days and thanks to public Wi-Fi you can almost always get a bet on while you are out and about, so you never have to miss the chance to win cash.

The fact that many betting destinations now offer live streaming means you can even watch the game you've placed a bet on from the bus, the office, the pub or wherever you are in the world.

In-play betting has proven to be a major driver of the rise in mobile betting. You can even have a flutter from a match you are watching from inside a football stadium now. What a time to be alive.

According to research conducted by comScore, 30 per cent of people with betting accounts in the UK access mobile gambling sites almost every day, showing just how popular this form of gambling is now.

UK bookmakers growing diversity

The UK gambling industry is in rude health, but the times are changing and below the surface it is a sector that remains in flux.

Numbers of high street betting shops - previously the heart of the industry in the UK - are dropping quickly and that trend looks certain to continue in the coming years.

While most of the UK's most famous online bookies are traditional betting brands that have been able to establish a presence online, some new upstarts are entering the fray as well. Betway is a shining example of a bookmaker that has no roots in betting shops or on the racetrack.

From your point of view, the more people competing for your money, the better the conditions will be in the gambling industry for the customers.

Responsible gambling

While the majority of people find sports betting to be a harmless hobby, it is important to make sure you are always in control of your bets.

Sports bookies have controls in place to aid with this. For example, you can opt to set limits on your spending in your account settings.

Sports betting in the UK FAQs

  • Should I just trust big name betting brands like Ladbrokes, Betfred and William Hill?

    Not necessarily. In this modern era, some of the best sites around have never even had a single traditional betting shop. But the big brands often have great promotions on offer.

  • What sign-up bonuses are on offer at UK bookmakers?

    In short - loads! All of the UK betting websites have their own deals to tempt you to sign up. We can help you to compare them to make sure you're getting the best promotions available.

  • How can I control my gambling?

    UK online bookmakers enable you to place deposit limits on your account so you can never bet more than you can afford to lose. If you are unsure how to do this, customers support can help.

  • What links are there between bricks-and-mortar betting shops and online bookmakers?

    Traditional big name betting brands are increasingly coming up with new ways to make the most out of their place on the high street.
    Now, in many cases, you can place a bet on your mobile phone and then collect the winnings in cash from a shop rather than having to wait for the withdrawal to be processed out of your account, which can sometimes take a few days.

  • Why do I need to verify my account?

    UK betting operators ask that you verify your account for security reasons. As the minimum legal age to gamble in the UK is 18, first and foremost you have to be able to prove you are old enough to take part in online sports betting. These checks are also key to help preventing fraud.

  • What deposit options do online bookmakers accept?

    The following are among the most popular ways to deposit.

    • Credit cards
    • Debit cards
    • Bank transfer
    • E-wallet services

    Typically there will be a wide range of deposit options available at your chosen bookmaker. They will take all major credit and debit cards, but remember you will have to withdraw any winnings on to the same card you used to make a deposit.
    Online wallets such as Skrill, Neteller and PayPal are also growing in popularity for those who want to avoid using a card on their online betting accounts, while bookmaking companies increasingly offer the option to withdraw any winnings from a traditional high street shop.
    Perhaps the next big trend in sports betting is phone bill sports betting. Once set up, this is arguably the easiest method of the lot to deposit money into a bookmaker account. Any deposits you make are simply added to your phone bill. It's dead easy and becoming increasingly popular.